September 12, 2011
Should law schools teach how the best lawyers and law firms use the internet?
Debates about adequate skills instruction have raged for decades within and outside law school. Less debated, though no less important, is whether law schools are teaching their students the right kinds of lawyering skills. My own experience as both a law student and a law professor leads me to believe and fear that law schools too often focus on teaching the next generation of lawyers the most critical skills of the last generation of lawyers.
Those who went to law school around the time I was a student (1990 to 1993) likely recall the debate over whether and how students should be allowed access to computer research sources like Westlaw and Lexis or instead needed to be taught how to "only use the books." Savvy students (but very few faculty) at the time appreciated that computer-based research skills we ultimately likely to be much more important to our future than book-based skills. Nevertheless, back then (and still it seems two decades later), commercial providers like West and Lexis supplied much more (and much more effective) training in computer research than did my law school.
This recent article by Robert Algeri in the The National Law Journal, which is headlined "The future of the law firm website: Your website will become bigger, more important — and more focused on the needs of individual attorneys," has me thinking about these realities and prompted the question in the title of this post. Here is how the piece starts:
After a half-century of remarkable stability and steady growth, the legal industry got hit by a ton of bricks called the Great Recession. Several years after the initial shock, it is clear that this downturn wasn't just a momentary blip, but a rather sizable shift in the business landscape. As a result, law firms are being forced to reconsider many aspects of how they do business.
What does all this mean for legal marketing? Lots. During the past two years, my colleagues and I have studied the Great Recession's effects on legal marketing and law firm Web sites. Our conclusion is that the law firm Web site is about to undergo a revolution. Specifically, we expect law firm Web sites to:
• Become more valuable....
• Become bigger....
• Focus more on attorneys....
Web sites already play a vital role in law firm business development. Numerous studies show this. However, I strongly believe that they will become even more important--nearly as important as face-to-face meetings. Why? Because face-to-face meetings will happen less and less.
The legal business has traditionally been locally focused, with clients and the firm often located within 25 miles of one another. That's changing. The Internet and related technologies have made it much more practical to work long distance. But that's the least of it: Our culture is also changing.
I could say a lot about the long-standing failure of law schools to help students better understand the business of law and the provision of legal services. Those broader concerns aside, given the tight legal marketplace and changing legal and technological environments, are law schools uniquely deficient for not helping students better appreciate when and how modern lawyers use the internet?
Posted by DAB
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I think we need to model this, too. Many of us in the academy now use social media for networking, for example, yet we only talk to students about it in terms of horror stories.
Posted by: mark osler | Sep 15, 2011 5:53:00 PM
I fully agree that knowing how to project oneself on the Internet is essential today. However, I'm not sure that is really the Law School's job. Perhaps the career services office is focusing on this issue--given the possibility that employers might do a Google search.
Posted by: Anupam | Sep 15, 2011 10:24:47 PM
Yes, You are right that websites play a vital and great role in the success of businesses. But most important part in this regard is face to face meetings.
Posted by: Minecraft Torrent | Sep 16, 2011 11:22:17 PM