Would it be unethical (or even illegal) to put my US News vote up for sale?

For the second consecutive year, I have received US News' survey asking me to help identify "law schools having the top programs in intellectual property law."  My receipt of this survey highlights just how flawed some aspects of US News' rankings can be. 

I was an IP litigator a decade ago and I taught a few IP courses early in my career.  But, especially with my primary field so active, I cannot even hope to keep up with all the IP doings in law schools.  Nevertheless, US News seeks my opinion on which 15 schools have "the highest-quality intellectual property law courses or programs."  Candidly, I have absolutely no idea.

I suppose I could try to make educated guesses about the best IP programs based on who sent around the hottest "law porn" covering IP topics this year.  But I also could throw darts at the survey form and probably not do much worse. 

Consequently, I am now wondering if I could and should simply offer my US News survey to the highest bidder.  Helpfully, US News promises that survey responses are kept confidential, so nobody would know whether or to whom I sold my vote.

Of course, I do not want to do anything unethical or illegal, so I am genuinely seeking an answer to the question posed in this post's title.  I know vote selling in some contexts can be illegal, but I don't think a survey by a private magazine garners too much public protection.  As for ethics, well, what I am proposing seems no less savory than what some schools have reportedly done to game the US News rankings system.  Plus, some recent research suggests that open vote buying/selling may be efficient in this kind of setting.

Posted by DAB

P.S.  Though I started this post in jest, the free-market libertarian lurking inside me is really getting jazzed about this US News vote-selling idea.  Perhaps some law-and-econ folks need to talk some sense into me.